DESIGN PHILOSOPHY ROUGH:

Design should inform.
Design should evoke feeling and provide point-of-view.
Design should give breathing room
    and at the same time be breathtakingly beautiful - whether it’s through
the natural beauty of basic shapes,
the innovation of it’s typography or
possibly chaotic nature.
                    Design should always surprise and capture it’s viewer.
Design has a message, whether it’s direct and clear or subjective and vague.
     The message will always come from a perfect union of form and function.
Design is thoughts and words made visual.            Design is communication.

Design is everything.




DESIGN PHILOSOPHY ROUGH (Revised)


Designers are architects. 
We build with information.
Design is neither the elements nor the white space alone -
                    it is the relationship between the space and elements that create 
meaning 
and structure.
Design should inform. 
Design should evoke feeling and provide point-of-view. 
Design should give breathing room 
       and at the same time be breathtakingly beautiful - whether it’s through the natural beauty of basic shapes
or the innovation of it’s typography.
Design is thoughts and words made visual.            Design is communication. 

Design is everything.